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The cryptocurrency market is a place where you can see price rises or falls by tens and even thousands of percent in one day. This happens especially often to little-known altcoins, which suddenly skyrocket in price, attracting the attention of inexperienced investors. Seeing the rapid growth, many beginners rush to invest in the asset, hoping to make a quick profit. However, the exchange rate may collapse the next day, leaving them with a loss. Such a scenario is not just an accident but the result of a planned Pump-and-Dump scheme. In this article, we will discuss the peculiarities of such manipulations, who makes money on them, who loses money, and, most importantly, how not to become a victim.